music marketing strategies

Jackson Harden – A Rising Voice in Folk and Alt-Country.

Jackson Harden is a singer-songwriter from Utah, now based in Charlotte, North Carolina. Blending elements of traditional folk, alt-country, and chamber pop, his music carries a timeless quality—an airy, open atmosphere infused with imagery of vast desert landscapes and towering mountains of the American West. With a gentle vocal style, intimate songwriting, and intricate guitar picking, Harden has often been compared to legends like Nick Drake and Elliott Smith.

A Breedlove Guitar official artist—his instrument of choice since the age of 12—Harden has already shared the stage with acts such as Cardinal Bloom, Tyler Ramsey, and David Childers.

Early Days

Music has been a guiding force in Harden’s life since he first picked up a guitar at age eight. By elementary school, he was already forming groups to perform at talent shows. At just 13, he won first place in the 2009 Flatpick Guitar Contest at the Utah State Instrument Championships.

High school saw him experimenting with sound through Across the Snow, an instrumental post-rock group that explored lush soundscapes and reverb-heavy guitars. This curiosity carried into his college years—Harden earned a bachelor’s degree in music from Snow College in 2019, while also performing with indie/alternative band Sea Elephant, an experience that helped refine his confidence as both a guitarist and songwriter.

A New Chapter

In 2022, Harden made a bold move from Utah to North Carolina, setting out to forge his own path as a songwriter, multi-instrumentalist, singer, and producer. That journey culminated in the release of his debut EP, Dakota Blue Moon, where Harden unveils a profound and deeply personal sound that marks the beginning of his solo career.

Western Jaguar: Atmospheric Indie Rock with Shoegaze and Dream Pop Flair

Western Jaguar is the creative project of British Columbia–based musician Jeffrey Trainor, blending indie rock, shoegaze, and dream pop into an emotionally charged, cinematic sound. What began as a humble musical endeavor has grown into a dynamic force within the indie music scene.

The Sound of Western Jaguar

Western Jaguar is known for crafting expansive soundscapes built on:

• Lush instrumentals that layer textures and tones

• Emotive harmonies that evoke both intimacy and grandeur

• Atmospheric arrangements that feel reflective and cinematic

The result is music that pulls listeners into a space that’s both deeply personal and universally relatable.

Pushing Boundaries

With each release, Trainor continues to evolve the project’s sound — experimenting with new textures while staying rooted in heartfelt songwriting. This commitment to innovation has helped Western Jaguar carve out a unique space in the indie scene, appealing to fans of dreamy, introspective music.

AlascA release new single – Ophelia

AlascA’s new single Ophelia is like a comet—romantic and dazzling at first sight, but far more complex the closer you get. Its tapestry of sound is as folky as it is powerful, with lyrics that reveal a depth far beyond the initial impression of a simple love song.

Peel away the layers, and Ophelia becomes something else entirely. It’s not just about love; it’s about the existential weight of youth, doubt, absence, and death. The song invites listeners to interpret it in their own way—yet one thing is certain: AlascA is back.

Between 2010 and 2020, AlascA became the leading alternative folk voice from the Netherlands. Their career was marked by constant reinvention, reminiscent of Bowie’s chameleon-like artistry.

• Actors & Liars (2012): a debut filled with romantic, introverted magic.

• Prospero (2015): spaghetti western influences and cinematic soundscapes.

• Plea for Peace (2018): prophetic protest songs with biting social commentary.

With each release, the band pushed themselves into new creative territory, making most of their first decade feel like a dream come true.

It Wasnt Easy

Fronted by singer-songwriter Frank Bond, AlascA worked with Grammy Award-winning producer Alan Branch, signed a UK record deal, and stormed onto the scene with their charting 2012 debut. They received BBC Radio 2 and BBC Radio 6 airplay, toured across Italy, Germany, the Netherlands, and England, and shared stages with legends like Sinéad O’Connor at iconic venues including O2 Academy, Sage Gateshead, Dublin Castle, and Amsterdam’s Paradiso Main Stage.

Yet despite critical acclaim—from DJs, journalists, and fans alike—AlascA never fully broke through to a mainstream audience. When the pandemic hit, the band decided to take a well-earned break.

The Return..

Now, after a five-year hiatus, AlascA returns older, wiser, and more certain of their identity. As Frank Bond puts it:

“When you know who you are, you do not need to re-invent yourself anymore. You have become the invention.”

This clarity shines through in Ophelia—a song that embodies both intimacy and universality, personal reflection and cosmic scale. It’s a return not just to form, but to purpose.

With past praise from Bob Harris (BBC Radio 2), Chris Hawkings (BBC Radio 6), and Steve Bennett (Acoustic Magazine), anticipation is high. And with Ophelia, AlascA prove they remain one of the most unique and thoughtful voices in alternative folk today.

Laura Kulenova – New release – Liminal

Laura Kulenova is quickly establishing herself as a rising force in both music and film. Her world is bold, cinematic, and unapologetically dark—a visually striking universe that sets her apart from the crowd. Drawing inspiration from fearless icons who broke rules and redefined artistry, Laura is carving out her own lane with a sound she describes as dark pop: a captivating fusion of dramatic intensity and modern energy.

More than just her voice, Laura’s artistry is rooted in a powerful sense of identity. Her underground-inspired visuals, haunting presence, and fearless approach have already drawn an engaged audience eager to follow her evolution. At the core of her ambition lies a desire to push the boundaries of the music scene and craft an artistic language entirely her own.

Jamie Frye: Crossing Barriers with Storytelling and Sound.

Jamie Frye is emerging as a formidable artist, defined by his fearless approach to breaking barriers in music. With a creative vision that builds bridges of meaning and connection, Frye channels his lifelong love of songwriting into a narrative that resonates deeply with listeners.

From a young age, music became central to his identity. He wasn’t just singing and performing—he was also composing, even penning his high school’s Alma Mater. Seventeen years ago, Frye began recording his own music, giving his original compositions a platform and setting the stage for the musical journey he continues today.

Now, that journey is reaching new heights. Frye is preparing to release his first full-length studio album in early 2026, a project written entirely by him. Infused with poignant storytelling and lyrical mastery, the album promises to be a soul-stirring experience where thought and emotion intertwine through the language of music.

Since signing a publishing agreement in January 2024, Frye has already made waves with just four released songs, amassing nearly 100,000 streams worldwide. His tracks have climbed into the Top 100 Dubstep, Indie Dance, and Alternative Streaming Charts via Hypeddit, peaking at #19, #24, and #77 respectively. His single “Pipe Dream”—accompanied by his debut music video released in March 2024—has become his strongest release yet, pulling in nearly 40,000 streams alone.

Industry attention has followed. Both “Pipe Dream” and “Higher” earned Frye features as a rising artist in two music publications, cementing his place as a voice to watch in the indie and electronic music scene.

With a bold narrative voice and a rapidly growing audience, Jamie Frye’s upcoming album is set to mark the next chapter in his boundary-pushing career.

Your Aura” by danXkim – A Soulful Gem.

“Your Aura” by danXkim is a strikingly catchy yet deeply emotional track that speaks directly to the pulse of contemporary, heartfelt music. Built on atmospheric beats and introspective lyrics, the song captures the essence of connection, energy, and self-reflection.

The smooth, melodic flow draws listeners in, while its relatable themes of love and personal growth make it resonate long after the final note. danXkim manages to balance polished production with raw authenticity, creating a track that feels both intimate and universal.

For playlist curators, Your Aura is an undeniable standout. Its genre-blurring sound and soulful energy make it perfect for playlists spotlighting emerging artists with a unique voice. Whether you’re building a set around emotional resonance, late-night reflections, or forward-thinking soundscapes, this track will feel right at home.

With Your Aura, danXkim doesn’t just deliver a song — they deliver an experience of honesty and fresh perspective, marking themselves as an artist to watch in the evolving music scene.

Lily LiCausi Latest release – Broken Record  – Nice guitar vibe.  

An evocative blend of indie, alternative, and singer-songwriter sensibilities, Lily LiCausi’s music is intimate yet bold, with lyrical storytelling at its core.

Musical Identity

Lily LiCausi crafts songs that feel deeply personal. Her sound is marked by atmospheric instrumentals, nuanced vocals, and a melding of soft vulnerability with bursts of emotional power. Think spacious arrangements, honest lyrics, and a voice that makes you lean in.

Best soundtrack material for reflective moments — long walks, late nights, journaling, or simply when you want to feel something real.

For fans of Phoebe Bridgers, Julien Baker, (or similar ambient-indie acts) who value lyricism over bombast.

 Worth Your Attention ?

Lily LiCausi isn’t chasing trends — she’s offering sincerity. There’s something quietly powerful in her restraint: a chord held just a second too long, a vocal crack at the right moment, storytelling that doesn’t preach but invites you in. She feels like a genuine artist, one you’ll want to follow.

Vlinder to Release New EP, Live in the Studio, on August 16th.

Inland Empire-based alt-rock trio Vlinder are gearing up for the release of their new EP, Live in the Studio, arriving August 16, 2025. The three-track collection captures the band’s raw energy and evocative songwriting, offering a powerful journey of self-discovery and emotional release.

Formed by Glo (vocals, songwriter), Austin (drums), and Melanie (bass), Vlinder have built a reputation for delivering honest, anthemic rock with a heartfelt edge. Their sound—a dynamic blend of alt-rock, indie rock, and Midwest-emo influences—resonates with fans through its mix of introspective lyrics and driving instrumentation.

Unlike a polished studio production, Live in the Studio stands out for its unfiltered approach. Recorded live, the EP channels the spontaneous energy of the band’s performance while highlighting the emotional depth in their songwriting. Across its three tracks, Vlinder explore the timeless themes of letting go and rediscovering oneself.

“Recording Live in the Studio was a deeply personal journey for us,” says Glo. “It’s about facing your past and finding the strength to let go of what no longer serves you. We hope the songs feel like a hug for anyone going through their own journey of self-discovery.”

With Live in the Studio, Vlinder continue to carve out their space in the alt-rock scene, balancing vulnerability with cathartic release. The result is a record that feels both intimate and anthemic, inviting listeners to join the trio as they open a new chapter in their musical journey.

About Vlinder

Vlinder are an alt-rock band from the Inland Empire, California, known for their raw, emotive songwriting and commanding live performances. Their music blends introspective lyricism with expansive rock arrangements, creating a warm, cathartic soundscape that connects deeply with audiences.

LoveGhost & Skinner Brothers – Worth It

Love Ghost & The Skinner Brothers Unite Again With “Worth It”

The powerful new single “Worth It” marks the third collaboration between Love Ghost and The Skinner Brothers. This raw slice of alternative rock dives headfirst into the age-old question: Am I enough?

With haunting melodies, razor-sharp lyrics, and an explosive guitar solo, Worth It becomes a cathartic anthem for anyone who has ever stared into the mirror and questioned whether the struggle is truly worth it.

Following the success of their first two collaborations — “Freedom in a Padded Cell” and “Scrapbook” — both artists were eager to reunite in the studio. The chemistry speaks for itself, and now fans will also get the chance to see it live: Love Ghost and The Skinner Brothers are set to tour the UK together this November.

About Love Ghost

Love Ghost are a genre-bending force, fusing alternative rock, grunge, metal, pop-punk, acoustic, and hard rock into their sound. Their lyrics often carry a poetic, emo edge, tackling themes of trauma and mental health with unflinching honesty.

The band has been featured on Rockpalast (broadcast across Germany) and performed on four continents. Their collaborations stretch worldwide, including work with Mexican artists like Adan Cruz, Santa RM, Dan Garcia, Ritorukai, Wiplash, Blnko, Rayben, El Burger, and more. Globally, they’ve worked with Rico Nasty, Bali Baby, The Skinner Brothers (UK), and even released an entire album with SKOLD.

Love Ghost’s impact has earned recognition from major outlets like Rolling Stone (featured over 10 times), Sonic Seducer, Playboy, TimeOut Mexico, Clash Magazine, Lyrical Lemonade, EARMILK, Backseat Mafia, Alternative Press, and more.

About The Skinner Brothers

Known for their gritty, unapologetic rock energy, The Skinner Brothers have carved out their place on the UK scene. They’ve toured the UK with The Libertines, supported Rat Boy and Mike Skinner & The Streets, and in 2021, joined Kasabian as main support on their UK arena tour.

Festival appearances include the Isle of Wight Festival, Neighbourhood Weekender (where they headlined the Viola Beach stage), Stockton Calling, Splendour Festival, Bingley Weekender, and shows at venues like O2 Academy Leeds, O2 Ritz Manchester, and O2 Academy Islington in London. Their Soul Boy II Tour in 2022 further cemented their reputation as one of the most exciting live bands in the UK right now.